The Way of the Warrior in Business: Battling for Profits, Power, and Domination-and Winning Big!


by
Donald Wayne Hendon (Author) and Philip Kotler (Introduction author)

Book Details

Format: EPUB

Page count: 247 pages

File size: 6.6 MB

Protection: DRM

Language: English


Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use to: -Win price wars, product wars, promotion wars, and channels of distribution wars -Repel attacks from big-name brands and actually defeat them -Win the battle for your customer’s mind -Effectively market your products and services-and yourself -Plan well-decide on the right things to do and do them right -Become more creative and out-think your competitors -Get people to do what you want them to do. The book also provides you the most valuable information the author offers his clients: Extremely specific negotiating tactics-the unique tactics most favored by executives in 54 nations when they negotiate. Knowing what tactics they will probably use gives you the power to win more when you deal with them. The Way of the Warrior in Business will show you how to make winning a habit. Keep the book close by. Pick it up from time to time. Read more and more. Eventually you’ll become an even better Business Warrior than you are now.

Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use to: -Win price wars, product wars, promotion wars, and channels of distribution wars -Repel attacks from big-name… (more)

Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use to: -Win price wars, product wars, promotion wars, and channels of distribution wars -Repel attacks from big-name brands and actually defeat them -Win the battle for your customer’s mind -Effectively market your products and services-and yourself -Plan well-decide on the right things to do and do them right -Become more creative and out-think your competitors -Get people to do what you want them to do. The book also provides you the most valuable information the author offers his clients: Extremely specific negotiating tactics-the unique tactics most favored by executives in 54 nations when they negotiate. Knowing what tactics they will probably use gives you the power to win more when you deal with them. The Way of the Warrior in Business will show you how to make winning a habit. Keep the book close by. Pick it up from time to time. Read more and more. Eventually you’ll become an even better Business Warrior than you are now.

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