The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Page count: 156 pages
File size: 3.9 MB
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan’s The Irrational Consumer is your ‘must-have’ primer to this world.