The Economics of Advertising (RLE Advertising)

Business & economics

Frederic Wilfred Taylor

Book Details

Format: EPUB

Page count: 18 pages

File size: 1.4 MB

Protection: DRM

Language: English

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.