The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy and Fred Wiersema

Book Details

Format: EPUB

Page count: 224 pages

File size: 509 KB

Protection: DRM

Language: English

The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today’s market leaders.