The Development of Marketing Management: The Case of the USA c. 1910-1940


Kazuo Usui

Book Details

Format: EPUB

Page count: 178 pages

File size: 3.1 MB

Protection: DRM

Language: English

This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.