The Bare Bones Introduction to Integrated Marketing Communication

Business & economics

Robyn Blakeman

Book Details

Format: EPUB

Page count: 312 pages

File size: 6.9 MB

Protection: DRM

Language: English

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.