Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business can optimise their website so that’s it’s noticed more by search engines like Google.
This book reveals the fundamentals of good SEO practice and gives plenty of examples. It teaches you on-site optimization: how to optimise the content on your website, and how to optimize the bits behind the scenes (the code and metatags). It also takes you through the fundamentals of off-site optimization, showing you how to get those crucial incoming links to your site.
Get this book, apply what you learn, and increase the chances of your website being seen by people who want to but your products or services.