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Repositioning: Marketing in an Era of Competition, Change and Crisis

Business & economics


by
Jack Trout and Steve Rivkin

Book Details

Format: EPUB

Page count: 224 pages

File size: 2.2 MB

Protection: DRM

Language: English

Jack Trout’s timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning of products, brands, andorganizations to meet the new demands of a transformed economy.Repositioning explains how readers can evolve their original positioningto manage these changes in terms of marketplaceperception of their products. Sure to be one of Trout’s mostimportant works, the book offers specific advice on how toattack and weaken competitors when and where they aremost vulnerable.

Jack Trout’s timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning of products, brands, andorganizations to meet the new demands of a transformed economy.Repositioning explains how readers can evolve their original positioningto manage these changes in terms of marketplaceperception of their products.… (more)

Jack Trout’s timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning of products, brands, andorganizations to meet the new demands of a transformed economy.Repositioning explains how readers can evolve their original positioningto manage these changes in terms of marketplaceperception of their products. Sure to be one of Trout’s mostimportant works, the book offers specific advice on how toattack and weaken competitors when and where they aremost vulnerable.

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