Planning Advertisements (RLE Advertising)

Gilbert Russell

Book Details

Format: EPUB

Page count: 208 pages

File size: 3.7 MB

Protection: DRM

Language: English

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.