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Outdoor Advertising (RLE Advertising)

Business & economics


by
Richard Nelson and Anthony Sykes

Book Details

Format: EPUB

Page count: 144 pages

File size: 7 MB

Protection: DRM

Language: English

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.