Outdoor Advertising (RLE Advertising)
Richard Nelson and Anthony Sykes
Page count: 144 pages
File size: 7 MB
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.