Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Business & economics

Margot A. Wallace

Book Details

Format: EPUB

Page count: 208 pages

File size: 7.5 MB

Protection: DRM

Language: English

In today’s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.