Media, Telecommunications, and Business Strategy
Richard A. Gershon
Page count: 456 pages
File size: 4 MB
Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. It provides a clear understanding of delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.