Marketing of Refractory Products:A study in the refractory Industries in Orissa(India), by saikat gochhait


Special features: Book related on my Phd thesis based on the study of refractory industries in india and world and competitiveness in the present context of economic conditions. Hardly any new refractory industries are set up, as being the major role to play in the user industries like steel, copper. Major debate is the survival of these industry is in question mark..This study highlights the competitiveness of the major refractory industries in India and world. These industries to compete in the international market with product standardization is the major primary finding of my thesis. Benifits: content of the book relevant to marketing aspect of the product, in market lot of books on technicality is available. Secondly update data are available for quick reference on the demand or produ…