Marketing Database Analytics: Transforming Data for Competitive Advantage

Business & economics

Andrew D. Banasiewicz

Book Details

Format: EPUB

Page count: 408 pages

File size: 8.3 MB

Protection: DRM

Language: English

Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishes the importance of database analytics, integrating business and marketing practice. Demonstrating both concepts and techniques, this book will serve both graduate students of marketing research and practitioners well.