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Influence in 30 Minutes – The Expert Guide to Robert B. Cialdini’s Critically Acclaimed Book

Business & economics


by
The 30 Minute Expert Series

Book Details

Format: EPUB

Page count: 36 pages

File size: 373 KB

Protection: DRM

Language: English

Influence …in 30 minutes is the essential guide to understanding Cialdini’s research in the psychology of everyday decision making. – Learn how to defend yourself against manipulation techniques – Discover how to harness the power of persuasion. This 30 Minute Expert guide offers: – Practical applications for anyone interested in learning how to use the six weapons of influence to move others to say yes (or to learn to say no) – Insights to how automatic responses leave you open to exploitation–for instance, the reason why you purchase a product only because it is available for a limited time – Techniques for defending against manipulation tactics used by advertisers, salespeople, swindlers, or even friends and colleagues – Intriguing case studies, a brief synopsis, and definitions of key terms About the 30 Minute Expert Series The 30 Minute Expert Series is designed for busy individuals interested in acquiring an in-depth understanding of seminal works. The series offers detailed analyses, critical presentations of key ideas and their application, extensive reading lists for additional information, and contextual understanding of the work of leading authors. Designed as companions to the original works, the 30 Minute Expert Series enables readers to develop expert knowledge of important works …in 30 minutes. As with all books in the 30 Minute Expert Series, this book is intended to be a companion to the reviewed title Influence.

Influence …in 30 minutes is the essential guide to understanding Cialdini’s research in the psychology of everyday decision making. – Learn how to defend yourself against manipulation techniques – Discover how to harness the power of persuasion. This 30 Minute Expert guide offers: – Practical applications for anyone interested in learning how to use the six weapons of influence to move others to say yes (or to learn to say no) – Insights to how automatic responses… (more)

Influence …in 30 minutes is the essential guide to understanding Cialdini’s research in the psychology of everyday decision making. – Learn how to defend yourself against manipulation techniques – Discover how to harness the power of persuasion. This 30 Minute Expert guide offers: – Practical applications for anyone interested in learning how to use the six weapons of influence to move others to say yes (or to learn to say no) – Insights to how automatic responses leave you open to exploitation–for instance, the reason why you purchase a product only because it is available for a limited time – Techniques for defending against manipulation tactics used by advertisers, salespeople, swindlers, or even friends and colleagues – Intriguing case studies, a brief synopsis, and definitions of key terms About the 30 Minute Expert Series The 30 Minute Expert Series is designed for busy individuals interested in acquiring an in-depth understanding of seminal works. The series offers detailed analyses, critical presentations of key ideas and their application, extensive reading lists for additional information, and contextual understanding of the work of leading authors. Designed as companions to the original works, the 30 Minute Expert Series enables readers to develop expert knowledge of important works …in 30 minutes. As with all books in the 30 Minute Expert Series, this book is intended to be a companion to the reviewed title Influence.

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