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Health and Medical Public Relations

Social science


by
Myc Riggulsford

Book Details

Format: EPUB

Page count: 200 pages

File size: 794 KB

Protection: DRM

Language: English

This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice.