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Greenwash: Big Brands and Carbon Scams

Business & economics


by
Guy Pearse

Book Details

Format: EPUB

Page count: 264 pages

File size: 4.1 MB

Protection: DRM

Language: English

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised?

Toyota reckons Mother Nature drives a Prius, Ford wants us to ‘Join the Green Revolution’, and McDonald’s has painted its famous golden arches green. Facebook has even ‘friended’ Greenpeace.

But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate facade – and what he finds will startle you.

Nothing is sacred and no one is safe from scrutiny in this expose of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It’s also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.

‘Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.’-Clive Hamilton, author of Affluenza and Requiem for a Species

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised?

Toyota reckons Mother Nature drives a Prius, Ford wants us to ‘Join the Green Revolution’, and McDonald’s has painted its famous golden arches green. Facebook has even ‘friended’ Greenpeace.

But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearseā€¦ (more)

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised?

Toyota reckons Mother Nature drives a Prius, Ford wants us to ‘Join the Green Revolution’, and McDonald’s has painted its famous golden arches green. Facebook has even ‘friended’ Greenpeace.

But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate facade – and what he finds will startle you.

Nothing is sacred and no one is safe from scrutiny in this expose of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It’s also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.

‘Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.’-Clive Hamilton, author of Affluenza and Requiem for a Species

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