Everything There is to Know About Logo Design, by Blue Soda Promo
Learn the basics of what a logo is, the rules of creating a logo and other things to consider like color and typography. Find out what type of things you should try and avoid and take a look and some awesome-ly bad design. A great logo is the first step to a great brand so don’t ignore it!
Download the book for free at http://www.bluesodapromo.com/wp_blog/logo-design-guide/