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Ditch. Dare. Do!: 3D Personal Branding for Executives

Business & economics


by
William Arruda and Deb Dib

Book Details

Format: EPUB

Page count: 252 pages

File size: 1.2 MB

Protection: DRM

Language: English

Personal branding is today’s killer app and must-have skill for career-minded leaders, executives, teams, and companies. In today’s world every executive is a contract player, companies need strongly branded employees, no one has any time and traditional career management doesn’t work. What does work? Personal branding–and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. Ditch. Dare. Do! is filled with fast, fun, furious branding–66 bold and brief tips for today’s 24/7 schedules and dwindling attention spans. It’s the definitive (and irreverent) career and corporate success plan for defining and living the power of brand–with an action plan that can be executed in 9 minutes a day! The authors dare the reader with a “ditch” (a mindset that must be shattered), a “dare” (a challenge to up their game), or a “do” (a critical action that must be taken to ensure success). Anyone who follows this proven “GPS for success” will advance faster, support the corporate brand, deliver value to their companies–and become influential, indispensable, and incredibly happy at work!

Personal branding is today’s killer app and must-have skill for career-minded leaders, executives, teams, and companies. In today’s world every executive is a contract player, companies need strongly branded employees, no one has any time and traditional career management doesn’t work. What does work? Personal branding–and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. Ditch.… (more)

Personal branding is today’s killer app and must-have skill for career-minded leaders, executives, teams, and companies. In today’s world every executive is a contract player, companies need strongly branded employees, no one has any time and traditional career management doesn’t work. What does work? Personal branding–and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. Ditch. Dare. Do! is filled with fast, fun, furious branding–66 bold and brief tips for today’s 24/7 schedules and dwindling attention spans. It’s the definitive (and irreverent) career and corporate success plan for defining and living the power of brand–with an action plan that can be executed in 9 minutes a day! The authors dare the reader with a “ditch” (a mindset that must be shattered), a “dare” (a challenge to up their game), or a “do” (a critical action that must be taken to ensure success). Anyone who follows this proven “GPS for success” will advance faster, support the corporate brand, deliver value to their companies–and become influential, indispensable, and incredibly happy at work!

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