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Contemporary Selling: Building Relationships, Creating Value – 4th Edition

Business & economics


by
Mark W. Johnston and Greg W. Marshall

Book Details

Format: EPUB

Page count: 440 pages

File size: 3.8 MB

Protection: DRM

Language: English

Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally.