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The Brain Sell: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions,

Human Science


by
David Lewis

Book Details

Format: EPUB

Page count: 304 pages

File size: 2.6 MB

Protection: DRM

Language: English

How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.