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Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge

Science and Technics


by
Jeffrey R. Wigelsworth

Book Details

Format: EPUB

Page count: 218 pages

File size: 3.9 MB

Protection: DRM

Language: English

At the time of Isaac Newton’s rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.