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Learn Popular Retail Strategies (Collection)

Business & economics


by
Richard Hammond, Rick DeHerder and Dick Blatt

Book Details

Format: EPUB

Page count: 497 pages

File size: 12.2 MB

Protection: DRM

Language: English


The world’s #1 guide to retail success, complete with crucial, up-to-date insights–including new case studies, ideas, strategies, and tactics from today’s best retailers, like TopShop, IKEA, and Best Buy. Smart Retailincorporates several valuable chapters, including:

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

 

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

 

 

Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

 

The world’s #1 guide to retail success, complete with crucial, up-to-date insights–including new case studies, ideas, strategies, and tactics from today’s best retailers, like TopShop, IKEA, and Best Buy. Smart Retailincorporates several valuable chapters, including:

The world’s #1 guide to retail success, complete with crucial, up-to-date insights–including new case studies, ideas, strategies, and tactics from today’s best retailers, like TopShop, IKEA, and Best Buy. Smart Retailincorporates several valuable chapters, including:

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

 

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

 

 

Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

 

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