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Jewels in the Crown: How Tata of India transformed Britain’s Jaguar and Land Rover

Business & economics


by
Ray Hutton

Book Details

Format: EPUB

Page count: 300 pages

File size: 8.5 MB

Protection: DRM

Language: English

Jewels in the Crown provides an analysis of Tata’s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.